CRABTREE & EVELYN | Refreshing a brand

While Crabtree & Evelyn was actively expanding, FIORINO DESIGN was the designer of record involved in brand evolution, store design and roll-out across Canada and the U.S. Over her 25-year relationship with the retailer, Nella Fiorino was instrumental in continuing to evolve the apothecary concept, synonymous with the retailer, developing over four generations of concepts, and completing over 150 locations.